Nastassja    
Bonnabel
 



                                                                                                                                                                                                                                               

Cultural 
Strategy

Creative
Consultant      




Guiding brands to become and stay inspiring cultural references.



True relevance is more than just a marketing tactic — it’s a commitment. In the relentless pursuit of staying ahead, many brands chase fleeting trends, sacrificing their authentic voice.

I believe true relevance demands audacity—an ever-curious and empathetic understanding of your audience, a confident grasp of your foundations, and the courage to break free from convention. By staying true to your values while exploring new possibilities, you can forge a distinctive position that resonates deeply and sets you apart.

I partner with ambitious organisations ready to make bold moves— those driven to rewrite the rules, ignite change, and leave an indelible legacy.

Together we shape a future where brands rise above the ordinary to become succesfull, authentic cultural voices.

bonjour@nastassjabonnabel.com   





Clients

adidas
Audemars Piguet
Armand de Brignac
Canyon
Diageo
Glenmorangie
Google
Hennessy
Jaguar
Karl Lagerfeld
Lancôme
Land Rover
Lululemon
LVMH
Mad et Len
MasterClass
McLaren
Puma
Roku
Shiseido
Square

Agencies
72andSunny
Anomaly
Caya Studios
DDB
Hatter
Proud Robinson
SidLee
TBWA
Uncommon
Virtue
Wieden+Kennedy








© Nastassja Bonnabel - Images credits : Paul Rousteau  Ry shorosky   Jennifer Latour  Anders Kylberg