Nastassja    
Bonnabel
 

                                                                                                                                                                                                                                               

Cultural 
Strategy
& 
Creative
Consultant      




Empowering brands to reshape their future and inspire the world.



I partner with  brands to help them reinvent themselves and transform their world by tapping into the true energy of relevance.

Cultural relevance has become essential to success. While everyone chases it, few genuinely succeed to truly capture it.

Some believe that cultural relevance comes from chasing coolness through celebrity endorsements and trendy aesthetics, I see things differently.

It’s not about riding the wave of what’s popular; it’s about creating waves by audaciously living your brand’s truth.

Relevance has the power to move people—not simply through what you do, but through the authenticity and boldness of how you show up in the world. It’s about forging new paths, igniting meaningful connections, and inspiring communities.

True relevance is a bold act of purpose that continuously transforms both the brand and the world it touches.





Clients

 adidas
Audemars Piguet
Armand de Brignac
Canyon
Diageo
Glenmorangie
Google
Hennessy
Jaguar
Karl Lagerfeld
Lancôme
Land Rover
Lululemon
LVMH
Mad et Len
MasterClass
McLaren
Puma
Roku
Shiseido
Square
Agencies
72andSunny
Anomaly
Caya Studios
DDB
Hatter
Proud Robinson
SidLee
TBWA
Uncommon
Virtue
Wieden+Kennedy







© Nastassja Bonnabel - Images credits : Paul Rousteau  Ry shorosky   Jennifer Latour  Anders Kylberg

 Contact : bonjour@nastassjabonnabel.com