Nastassja    
Bonnabel
 




Approach & Services
I help brands find untapped cultural opportunities, define their direction, and create solutions that drive relevance. Combining audience insight, strategy, and creative execution, I build meaningful connections between brands and their audiences.
I work independently but can bring in trusted collaborators when projects require additional expertise.


Audience & Cultural Insights :
Understanding people is at the heart of what I do. I decode what truly motivates your (future) audience—their desires, behaviors, and the cultural currents shaping their world to enable authentic connections that resonate and endure.

Market & Societal Trend Analysis
Competitive & Landscape Reviews

Emerging Trends & Subcultures Identification
Cultural Immersion & Community Observation
Expert Interviews &  Diary Studies
Audience Personas & Behavioral Mapping


Strategy & Innovation:
Strong brands thrive on clarity, differentiation, and cultural relevance. I help define a compelling foundation, ensuring their positioning resonates today and endures tomorrow.

Brand Audit & Diagnostic
Purpose & (re)Positioning
Brand Platform & Messaging Framework
Brand Voice & Tone Development
Strategic & Aesthetic Territories
Creative Strategy & Briefing

Product & Service Innovation
Innovation Labs & Co-Creation



Cultural & Creative Execution:
A great strategy comes to life through bold, culturally attuned creativity. I transform strategic insights into compelling experiences, campaigns, and activations that reflect your brand's values, spark meaningful conversation, and create lasting impact in the cultural landscape.

Cultural Positioning & Programming
Experiential & Editorial Platforms
Communication & Campaign Concepts
Activations & Content Ideation
Visual & Creative Direction

Platform-native Content & Storytelling
Partnership Strategy & Talent Curation

Cultural Sensitivity & Inclusivity Auditing