While I address a broad spectrum of strategic challenges for clients in various industries, I've earned a reputation for my expertise in three key areas.
Audience & Cultural Insights:
Unearthing actionable insights regarding your current and future audience, shaping how your brand engages with them, and investigating the collective shifts and external factors expected to impact your audience and category dynamics.
Brand Strategy & Innovation:
Setting the stage for your business’s future success by crafting the world it will evolve in and developing culturally aligned products, brands, and strategies.
Cultural & Creative Strategy:
Idenfying exciting playgrounds where you and your audiences connect in relevant, meaningful and unexpected ways. Guiding your business to rise beyond its conventional boundaries and play a role in shaping cultural landscapes
Methodology
I function as an independent and multidisciplinary practice ; tailoring my methodology to each project and taping into a broad and diverse community of talented freelancers and experts when specific expertise and skills are required.
~Experts & Audience Interviews
~Audience & Cultural Insights
~Foresight Studies & Trends Reports
~Cultural & Market Immersion
~Landscape Reviews & Analysis
~Audience Segmentation & Persona
~Brand (re)positioning
~Brand Book & Playbook
~Product & Service Innovation
~Tailored Workshops
~Cultural Positioning & Programming
~Experiential & Editorial Platform
~Partnerships Strategy
~Stories & Talents Curation
~Activations & Content Ideation
~Visual & Creative Direction