Bonjour, handwritten


I’m Nastassja. I’ve always collected fragments : vintage plates, half-filled notebooks, borrowed memories, unfamiliar scents. Things raw, unfinished, overlooked. Brought together, they spark contrasts that reveal something new.

That’s how I work too. I gather signals from culture, from the edges and the everyday, and assemble them into meaning. The elegant with the raw. The nostalgic with the now. The intimate with the political. Until something emotionally electric emerges.

My French perspective blends curiosity with sensual appreciation, reverence with rebellion. Collaborators say I help them move beyond comfort into new territory by combining emotional honesty, strategic clarity, and aesthetic sensitivity.

My path has never been a straight line, and that is its strength. Every turn sharpened the same instinct: sensing where culture is going, and helping brands find their place in it.

What I want most is to provoke that moment of recognition : the “I never saw it like that” shift. To create work that sparks in the gut.

I partner with organisations ready to rise above the ordinary. To claim their own cultural ground. To spark change, connect with meaning, and create the future they aspire to be part of.
Email
bonjour@nastassjabonnabel.com

Linkedin
@nastassjaguaybonnabel

Art Project
@mistressofmattresses

Objects & Scents
@fondationsfondations

Based in France, working globally.

Known for
Reading shifts before they surface, and turning them into strategy
Building the platforms where brands earn their place
Making brand worlds people choose to belong to

Clients
LuxuryAudemars Piguet
Audi
Jaguar
Land Rover
Louis Vuitton
Lucid Motors
LVMH
McLaren
Fashion & Lifestyleadidas
Canyon
Karl Lagerfeld
Lacoste
lululemon
Puma
Tommy Hilfiger
Zalando
Spirits & ChampagneArmand de Brignac
Glenmorangie
Hennessy
Johnnie Walker
Larsen
Rémy Martin
Roku Gin
Smirnoff
Beauty & FragranceAxe
Lancôme
Mad et Len
Shiseido
Tech & EntertainmentGoogle
MasterClass
Netflix
Samsung
Square
Tonies
HospitalitySokos Hotels
W Hotels

and more...

Agencies
72andSunny
Wieden+Kennedy
Anomaly
Birthday Collective
DDB
Virtue
Hakuhodo
SidLee
Proud Robinson
Superson
TBWA
Auditoire
and more...