I’m Nastassja.
My name isn’t always the easiest to pronounce: here’s a trick, the “j” sounds like an “i”. Over time, I’ve collected a few nicknames too. I’ll share them when the moment feels right.
I don’t only collect nicknames. I collect whatever calls to me. Vintage plates, postcards, half-filled notebooks, religious iconography, flowers both real and fake. And moments: a poem's line, an unfamiliar scent, a borrowed memory, a story that shifts perspective.
Over time, I’ve gathered a constellation of raw impressions.
I bring them together to find meaning, contrast, and friction : between the elegant and the raw, the nostalgic and the now, the intimate and the political, until something emotionally electric emerges.
I find beauty in the overlooked corners of life. Even a discarded mattress on a city sidewalk can become a canvas. That’s why I love what I do because it’s about uncovering what’s hidden, unspoken, or waiting to be seen in a new way.
My French perspective infuses everything: that blend of curiosity and sensual appreciation, cultural reverence and revolutionary spirit. My collaborators say I guide them beyond the familiar into provocative, revelatory territory. I weave emotional truth through strategic clarity to spark unexpected breakthroughs.
More than anything, I want to inspire the people I work with to go beyond what’s expected. To provoke that “I never saw it like that” moment. To create work that sparks something in the gut.
I'm after the feeling that lingers. That "This is exactly it" sensation. Not just to be understood, but to be felt.
Email bonjour@nastassjabonnabel.com
Linkedin @nastassjaguaybonnabel
Art Project @mistressofmattresses
Inspiration @millexmille
Based in France, working globally.
Clients
adidas
Audemars Piguet
Armand de Brignac
Canyon
Diageo
Glenmorangie
Hennessy
Jaguar
Karl Lagerfeld
Lancôme
Land Rover
Larsen
Louis Vuitton
LVMH
Mad et Len
McLaren
Puma
Rémy Martin
Shiseido
Zalando
and more...
Agencies
72andSunny
Wieden+Kennedy
Anomaly
DDB
Virtue
Hakuhodo
SidLee
Proud Robinson
TBWA
and more...