Cultural
strategist
Creative
consultant
Inspiring brands to reinvent themselves and their world through the energy of relevance.
Some believe that cultural relevance comes from chasing coolness through celebrity endorsements and trendy aesthetics, I see things differently.
It’s not about riding the wave of what’s popular; it’s about creating waves by audaciously living your brand’s truth.
Relevance is the power to move people—not just by what you do, but by the authenticity and boldness of how you show up in the world, fueled by the energy of voices and perspectives that often go unheard.
Being culturally relevant means carving new pathways, sparking meaningful connections, and inspiring communities. It’s a bold act of purpose that continuously reinvents both the brand and the world around it.
adidas
Audemars Piguet
Armand de Brignac
Canyon
Glenmorangie
Hennessy
Jaguar
Karl Lagerfeld
Lancôme
Land Rover
Lululemon
LVMH
Mad et Len
MasterClass
McLaren
Puma
Samsung
Shiseido
Square
Agencies
72andSunny
Anomaly
Caya Studios
DDB
Hatter
Proud Robinson
SidLee
TBWA
Uncommon
Virtue
Wieden+Kennedy
72andSunny
Anomaly
Caya Studios
DDB
Hatter
Proud Robinson
SidLee
TBWA
Uncommon
Virtue
Wieden+Kennedy